{"id":1079,"date":"2012-08-30T12:06:01","date_gmt":"2012-08-30T16:06:01","guid":{"rendered":"https:\/\/alexprudhomme.com\/?p=1079"},"modified":"2012-08-30T12:06:01","modified_gmt":"2012-08-30T16:06:01","slug":"julia-child-foundation-sues-thermador-over-marketing-campaign","status":"publish","type":"post","link":"https:\/\/alexprudhomme.com\/2012\/08\/30\/julia-child-foundation-sues-thermador-over-marketing-campaign\/","title":{"rendered":"Julia Child Foundation sues Thermador over marketing campaign"},"content":{"rendered":"<div>\n<h1>Julia Child Foundation sues Thermador over marketing campaign<\/h1>\n<h2><\/h2>\n<\/div>\n<div>\n<h2>By\u00a0<a href=\"https:\/\/bostonglobe.com\/staff\/powersm\"><cite>Martine Powers<\/cite><\/a><\/h2>\n<p>|\u00a0 GLOBE STAFF\u00a0 AUGUST 29, 201Julia Child handpicked Thermador ovens for her Cambridge kitchen and for the set of her hit public television show, \u201cThe French Chef.\u201d Before she died, she donated her oven, along with the rest of her home kitchen, to be placed\u00a0<a href=\"https:\/\/www.si.edu\/Exhibitions\/Details\/Julia-Child%E2%80%99s-Kitchen-4897\" target=\"_blank\" rel=\"noopener\">on display at the Smithsonian Institution<\/a>\u00a0.\n<\/div>\n<div>\nBut the foundation tasked with championing Child\u2019s legacy is now engaged in a litigation war with the oven\u2019s manufacturer over a marketing campaign that features the culinary darling.<br \/>\nSince at least June, BSH Home Appliances, manufacturer of the upscale ovens, has used the chef\u2019s image and name in magazine advertisements, the \u00adcompany\u2019s website, and social media.<br \/>\nThe Julia Child Foundation for Gastronomy and the Culinary Arts wants that advertising campaign to end.<\/p>\n<div>\n<div>\n<h2>Related<\/h2>\n<ul>\n<li><a href=\"https:\/\/bostonglobe.com\/2012\/08\/29\/NYYUTGCUCB6YnN4OHbSQdN\/video.html\">The Big Story video: Julia Child foundation battles Thermador<\/a><\/li>\n<\/ul>\n<\/div>\n<\/div>\n<div data-adname=\"CENTRAL\" data-adname-complete=\"true\"><iframe loading=\"lazy\" src=\"https:\/\/rmedia.boston.com\/RealMedia\/ads\/adstream_sx.ads\/www.bostonglobe.com\/metro\/massachusetts\/article\/@CENTRAL?rid=4046524681\" frameborder=\"0\" scrolling=\"no\" width=\"100%\" height=\"260\"><\/iframe><\/div>\n<p>\u201cThermador had been using Julia\u2019s name and image as a means of endorsement in numerous marketing materials . . . in growing magnitude,\u201d said Todd Schulkin, a spokesman for the foundation, in a statement Wednesday. \u201cThese actions . . . were clearly designed to directly link Julia with Thermador\u2019s products in consumers\u2019 minds with the explicit purpose of selling Thermador appliances.\u201d<br \/>\nThere are photos: images of a gleeful Child wielding a kitchen mallet, skewering an outsize turkey, unsheathing a cake from a pan. A photo of Child, grinning, appeared prominently on the Thermador website\u2019s home page, though it has been removed. A company blog asserts that Child, who died in 2004, \u201cwas one of Thermador\u2019s original brand champions.\u201d<br \/>\nThe foundation contacted the appliance company last month, demanding that it cease using her image and name in their marketing materials.<br \/>\nChild, the author of \u201cMastering the Art of French Cooking,\u201d was known for being prickly about protecting her name from commercial uses.<br \/>\nChild \u201cwas personally opposed to endorsing products, brands or services,\u201d said Schulkin. \u201cShe believed it detracted from her credibility as a trusted source to her many fans and colleagues who relied on her for information, guidance, and inspiration.\u201d<br \/>\nLast Friday, the oven manufacturer filed a lawsuit in US District Court in Boston, asking for a declaration to allow the company to proceed with its marketing. On Tuesday, the foundation filed two countersuits in California, in Santa Barbara County Superior Court and US District Court in Los Angeles. It is seeking an injunction to prevent BSH Home Appliances from mentioning Child anywhere online or in print, and is asking for compensation \u201ccommensurate with the market value of such uses.\u201d<br \/>\nLawyers for BSH say the company\u2019s right to use Child\u2019s name is protected by the First Amendment. The advertisements, they contend, are simply stating a historical fact: Child used Thermador ovens to create her culinary masterpieces.<br \/>\n\u201cThese uses do not state or imply any endorsement by Ms. Child of Thermador products,\u201d the lawsuit said. \u201cRather, use of these photos and references to Julia Child\u2019s name and use of Thermador products reflect on the long history, significance, and influence of Thermador products on American society and culture, and Ms. Child\u2019s documented and well-known use of those products.\u201d<br \/>\nBSH Home Appliances and the Julia Child Foundation have also locked horns over where the case will be heard \u2014 an issue that could make a big difference in the outcome, said Mark McKenna, a Notre Dame Law School professor who specializes in intellectual property law.<br \/>\nThe oven company filed suit in Massachusetts, but the foundation wants the case to be heard in California courts,\u00a0<a href=\"https:\/\/www.bostonglobe.com\/ideas\/2012\/08\/18\/who-owns-you-after-you-die\/Ssv75hSRzbWGDcbNdSwh0K\/story.html\" target=\"_blank\" rel=\"noopener\">where post-mortem publicity laws are thought to skew much more in favor of celebrities seeking to protect their names.<\/a><br \/>\nKatherine S. Kayatta, a Boston-based lawyer representing BSH, declined to speak about the case Wednesday, saying the company does not comment on pending litigation.<br \/>\nIn the brief filed in Santa Barbara, where Child had moved in retirement, lawyers for the foundation drew a comparison between Child and her present-day domestic equals, such as Oprah Winfrey and Martha Stewart, who have used their names as a multimillion-dollar brand.<br \/>\n\u201cThroughout her life, and career, Julia Child had many opportunities for commercial advancement, including entering into commercial endorsement opportunities with companies in the food and culinary industry,\u201d its lawsuit said.<br \/>\n\u201cShe chose to forgo all such commercial opportunities.\u201d<\/p>\n<div><\/div>\n<\/div>\n<p>https:\/\/bostonglobe.com\/metro\/2012\/08\/29\/julia-child-foundation-sues-thermador-oven-maker-over-marketing-campaign\/3r9FYdXZsg3PMBxQlvp5iI\/story.html<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Julia Child Foundation sues Thermador over marketing campaign By\u00a0Martine Powers |\u00a0 GLOBE STAFF\u00a0 AUGUST 29, 201Julia Child handpicked Thermador ovens for her Cambridge kitchen and for the set of her hit public television show, \u201cThe French Chef.\u201d Before she died, she donated her oven, along with the rest of her home kitchen, to be placed\u00a0on&hellip;<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.2 - 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